ChargeX: Amplify
Summary
For ChargeX: Amplify, I led the design of a comprehensive branding package, on-site signage, and social assets that built on previous successes. Despite a tight timeline and a key team member leaving, we created a versatile brand identity that stayed fresh across applications. By strategically positioning the brand and utilizing my experience with fabricators, we advanced ChargeX’s brand effectively and ensured smooth event production, showcasing my skills in efficient workflow management and balancing creativity with team constraints.
Tools Figma, Illustrator, Photoshop
Roles Designer, Brand Development
Deliverables Brand identity, promotional and on-site assets
Pattern System
At the core of ChargeX: Amplify’s brand is a vibrant concept based on colorful patterns that represent mastering complexity and harnessing it to elevate business performance. This pattern system allowed us to efficiently create and deploy assets within a compressed timeline, ensuring a cohesive and impactful brand presence.
Event Experience Design
After developing a robust set of patterns, we applied it across numerous assets, using ChargeX’s vibrant color palette to ensure cohesion and unity. We also implemented a hierarchical system featuring 'hero patterns' and 'secondary patterns' to create a layered and organized visual identity.
Promotional Assets
After developing a robust set of patterns, we applied it across numerous assets, using ChargeX’s vibrant color palette to ensure cohesion and unity. We also implemented a hierarchical system featuring 'hero patterns' and 'secondary patterns' to create a layered and organized visual identity.
