Holy Hell
Summary
Holy Hell is an American comfort food restaurant that spices up traditional dining with a playful, hell-themed twist. By mixing hellish motifs with mouthwatering comfort food through unique illustrations, I softened the brand’s gritty edge. With a simple and refined color palette and distinctive illustration style, I created a fun and memorable identity for Holy Hell that turns every meal into a hell of a time.
Tools Figma, Illustrator, Procreate
Role Designer, Art Direction
Deliverables Brand Identity, Logo Design, Illustration